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Sellers often feel as if they are the best spokespeople for their own home. The success of the real estate industry demonstrates that “it ain’t necessarily so.” Sellers have been known to kill perfectly good deals. But don’t feel bad about it: You hire a realtor to become your professional spokesperson. I have been doing this for 30 years and I have my “tricks of the trade.” Believe me, I want to see you get the most money for your home. I also have been in conversation with the buyer and have a good idea of what he or she wants. Don't become the buyer’s newest, best friend—at least until after the sale.